During April I’ve went through somewhat of a struggle with my work, unsure of the next stages and how to bring it all together to communicate the intended vibe with clarity. The general philosophy of the M.A has been isolated as the commonality between all aspects of the work produced up to this point, but communicating that idea has proven to be a burden on creative flow and caused some internal tension.
Part of what I felt may help with some of the communication is repetition of some of the ideas, so as to make the message clearer. The work that has been produced to date (a handful of drawings on coffee cups, in a soft-core vintage porn magazine, and on paper bags) almost seems to only hold up as starting points, so my intension to progress this idea (and a way to keep myself occupied during the on-going period of haziness that has been and is currently present) was to produce additional illustrations to add to the collection using the same technique, rather than examine a new aspect of popular culture and producing a new body of work, which would potentially confuse the message further.
Below shows an illustration of a stereotypical ‘hippie’ drawn directly onto a Holland and Barrett (a popular health food chain store in Britain) bag, in an effort to communicate the lifestyle choce that reflects the cultural narrative of the depicted stereotype. The concept of these illustrations is to present the relationship between the material (brands, fashion, etc.) and the spiritual (what the consumer believes the material to communicate about themselves and their personal choices), which often is predetermined by cultural filtering. In an effort to further emphasise the idea, the pattern (that has been established and discussed in prior post) produced to communicate the esoteric links in consciousness has been utilised to develop into text, leading to the title of the piece being ‘typically unique’.
The title to the collection will hopefully act as a keyword that once activated in the perceivers awareness can lead the understanding of the interaction with the pieces, thus enforcing the message and philopshy in a clearer and more digestible way.